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How Financial Institutions Can Make Philanthropy More Accessible to Youth

The term “philanthropist” often elicits a mental image of older wealthy donors. However, the face of philanthropy is changing as younger generations are distinctly more engaged with giving than older ones.

Social impact is integral to how Millennials and Gen Z navigate the world—whether it’s the products they buy or the organizations they support, younger generations want to make a difference. Now, financial institutions have the opportunity to enable the altruistic goals of millions of customers. 

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